Video platforms have significantly broadened the marketing and advertising channels available to automobile manufacturers, leading to reduced transaction costs and increased profits for participants. Through building a dynamic automobile manufacturer competition model with bounded rationality, we have revealed the following conclusions: Adjustment speed, research and development (R&D) level, advertising level, and risk aversion all affect the automobile manufacturer competition system. Specifically, adjustment speed and R&D level increase system instability, while advertising level and risk aversion enhance system stability. Regarding their impacts on competition, a higher R&D level raises the prices and profits of automobile manufacturers, whereas advertising levels and risk aversion reduce them. The time-delayed feedback control (TDFC) mechanism contributes to the stability of the overall system.
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